You ARE Special-regardless of Klout

I hopefully won’t offend with my post, but I don’t understand what’s the big deal about Klout. In its own words, Klout says it “measures influence online. When you create content or engage, you impact others. Klout analyzes that impact to find your Klout Score, influential topics, and your influencers.” Sounds good, right? Don’t we all strive to “make a difference”? I’d be lying if I said I didn’t want people to read my blog and get something out of it.

So when I’m on Twitter, occasionally a Tweet will pop up saying that Friend #1 gave Friend #2 Klout in a particular subject. It seems to be a metric to measure how successful you are in your online endeavors. And for some, it provides useful information on how influential they are in social media. Maybe my disdain/skepticism says more about where I am in the blogosphere. And I’m fine with that.

I guess I’m drawing too many parallels between Klout and this wonderful children’s book that my son loves entitled You Are Special by Max Lucado. The story focuses on the loveable but imperfect Punchinello and a society of wooden people (Wemmicks) focused on giving one another stars or dots. Finally, Punchinello meets the woodcarver, Eli, who reminds Punchinello that he is special and it doesn’t matter what the Wemmicks think. In other words, stars and dots don’t mean a thing.

Which brings me back to Klout. Looks strangely like the Wemmicks giving stars, huh? Maybe I’ve been reading too many kids books lately and you can dismiss my ruminations based solely on that. And for those that make their living on social media, I get it. But I’m OK with trying to live a Klout-free life. And it feels pretty special all the same.

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